Are Charities Doing Enough to Tackle Public Skepticism?

Are Charities Doing Enough to Tackle Public Skepticism?

This animated short tells the story of how charities' use of negative images in donation appeals appears to have affected long-term giving in the United Kingdom and asks a simple question: What, if anything can the sector do to buoy the public's outlook on the fight against global poverty?

Created by Creative Media at the University of Birmingham. Paid for by the University of Birmingham College of Social Science.

Written by

Molly Anders

Molly Anders

Research Insights and Engagement Lead at the Development Engagement Lab

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