Attitudes toward small & local NGOs and corporate partnerships

This presentation combines two queries from partners:

  1. What is the public's view of charities partnering with corporations? What are perceptions by segment or age? Is there scepticism of corporates among young people?

  2. What are public perceptions of small and large NGOs/charities (in terms of effectiveness, efficacy, trustworthiness and honesty) and propensity to give / take action given certain characteristics?

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