Power of activation: The effect of images in global poverty campaign appeals in Great Britain

This data examines the use of imagery in charity campaign appeals to raise money for global poverty reduction and its effect on the British public. It addresses the impact and effect of imagery tropes, studies the activation, reactions and actions spurred by imagery, and defines the emotional spectrum of the German public's engagement with imagery in charity appeals. It was presented on Thursday, 26 October in London, England.